Improve SEO

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Both your vendor page and each app-specific product page in the App Store have settings for search engine optimization (SEO).

You can add or change the following in the Developer Portal:

Setting Where to change it
Search-engine-friendly name (company) Partner > Settings > Partner profile
Search-engine-friendly name (app) App page > Settings
Meta description (company) Partner > App Store information > Partner profile
Meta description (app) App page > App Store information > SEO
Meta keywords (app) App page > App Store information > SEO

A search-engine-friendly name is:

  • short
  • keyword-rich
  • lower-case
  • using dashes to indicate space
  • not containing characters that aren't valid in web addresses
  • not containing unimportant words

A meta description is a brief summary of a web page and should give the user an idea of the content. It is placed in the <head> HTML tag and displayed in search engine results pages and can impact the click-through rate (CTR).

It should:

  • use only alphanumeric characters
  • be between 50 and 160 characters: long enough to be sufficiently descriptive yet avoid getting truncated by the search engine
  • use short sentences
  • contain your target keywords
  • be accurate, compelling, and pertinent to the search

Meta keywords range from single words to complex phrases and are used to inform website content in a more focused way than the description.

How to update SEO settings

Note

Remember to click the Request to Publish button after saving and verifying the settings.

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