> ## Documentation Index > Fetch the complete documentation index at: https://docs.superoffice.com/llms.txt > Use this file to discover all available pages before exploring further. # Improve SEO > How to improve your App Store SEO in the SuperOffice Developer Portal. Both your vendor page and each app-specific product page in the App Store have settings for search engine optimization (SEO). You can add or change the following in the Developer Portal: | Setting | Where to change it | | ------------------------------------- | ------------------------------------------------- | | Search-engine-friendly name (company) | Partner > Settings | | Search-engine-friendly name (app) | App page > Settings | | Meta description (company) | Partner > App Store information > Partner profile | | Meta description (app) | App page > App Store information > SEO | | Meta keywords (app) | App page > App Store information > SEO | A **search-engine-friendly name** is: * Short * Keyword-rich * Lower-case * Using dashes to indicate space * Not containing characters that aren't valid in web addresses * Not containing unimportant words A **meta description** is a brief summary of a web page and should give the user an idea of the content. It is placed in the `` HTML tag and displayed in search engine results pages and can impact the click-through rate (CTR). It should: * Use only alphanumeric characters * Be between 50 and 160 characters: long enough to be sufficiently descriptive yet avoid getting truncated by the search engine * Use short sentences * Contain your target keywords * Be accurate, compelling, and pertinent to the search **Meta keywords** range from single words to complex phrases and are used to inform website content in a more focused way than the description. ## How to update SEO settings * [Update the public partner profile][2] * [Update the product page of an application][3] Remember to click the **Request to Publish** button after saving and verifying the settings. [2]: ./update-partner-profile [3]: ./update-app-page ## Related topics - [Tips for getting noticed in the App Store](/en/developer-portal/standard-app/app-store/index#get-noticed.md)