> ## Documentation Index
> Fetch the complete documentation index at: https://docs.superoffice.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add merge tags to your message

> Learn how to add merge tags to your mailing

There is nothing better than a personal touch in business. To personalize your communication, you can use merge tags (also called template variables) to insert customer-specific information into your mailing.

Merge tags come in many forms: those might be the customer's first name, their company name, salutation, the name of the salesperson the customer was dealing with, and so on. In other words, merge tags are your easy-to-use tools to personalize the content for each individual customer.

![Personalize the mailing by adding Merge tags to the text fields -screenshot][img2]

## Steps

1. Select a text in the message.

2. Type, for example "Dear ".

3. Position the mouse pointer after the text and click **Merge tags** in the toolbar.

4. In the list that appears, select **Contact** and **First name**.

5. Continue entering text and inserting the merge tags you require. For a list, see [the variable reference][2].

<Tip>
  Before you send out a mailing, you should [test that the customer data is correctly inserted in the message][1].
</Tip>

[1]: ../../mailing/learn/create/send-test-email

[2]: ../../../knowledge-base/learn/reply-templates/template-variables

[img2]: /media/loc/en/marketing/merge-tags.png


## Related topics

- [How to add your Google Analytics tag to a mailing](/en/marketing/tracked-links/learn/add-google-analytics-tag.md)
- [Work with the message templates](/en/marketing/learn/message-templates.md)
- [Drag and drop editor](/en/marketing/editor/learn/index.md)
- [Messages](/en/developer-portal/create-app/message-center.md)
- [Edit content](/en/marketing/editor/learn/edit-paragraph.md)
- [Create a template document](/en/document/templates/learn/create.md)