> ## Documentation Index > Fetch the complete documentation index at: https://docs.superoffice.com/llms.txt > Use this file to discover all available pages before exploring further. # Set up UTM tracking > Learn how to enable and use UTM tracking in SuperOffice Marketing to capture lead sources. UTM tracking lets SuperOffice capture the source, medium, and campaign that generated a lead. This setup ensures that every form submission can be traced back to the marketing activity that drove it. You need to complete a **one-time setup** (by an administrator or web developer) and perform a few **recurring steps** for each campaign. ## Step overview | Step | Who | Frequency | Purpose | | -------------------------------------------------- | ------------- | -------------------------------------------- | -------------------------------------------------------------- | | **1. Enable UTM data transfer** | Administrator | One time | Allow forms to capture UTM data and store it in CRM fields. | | **2. Add the UTM tracking script to your website** | Web developer | One time | Enable persistent UTM tracking across pages and sessions. | | **3. Create UTM-tagged campaign links** | Marketer | For each campaign | Identify where traffic originates. | | **4. Apply the UTM link in campaigns** | Marketer | For each campaign | Use the tagged links across ads, emails, and social media. | | **5. Publish your form correctly** | Marketer | For each campaign | Ensure your form is published in a way that captures UTM data. | | **6. Test and verify the setup** | Marketer | After initial setup and before each campaign | Confirm that tracking and data capture work correctly. | | **7. Analyze and visualize results** | Marketer | After each campaign | Measure campaign performance in dashboards and reports. |

1. Enable UTM data transfer

**Who:** Administrator **When:** One time Enabling UTM data transfer lets SuperOffice collect information about where visitors came from when they submit a form. The data becomes available on both the **contact card** and **form submission** records. 1. Go to **Settings and maintenance** > **Marketing**. 2. Turn on **Enable UTM data transfer on form submissions**. ![The Marketing preferences page in SuperOffice Settings and maintenance, showing the option to enable UTM data transfer on form submissions and instructions for adding a UTM tracking script and campaign parameters. -screenshot][img1]

2) Add the UTM tracking script to your website

**Who:** Web developer or person managing your website **When:** One time This script enables persistent tracking. It listens for UTM parameters in the URL and stores them temporarily in the browser, so even if a visitor browses several pages before submitting a form, the first touch data is still recorded. 1. Copy the script below. 2. Paste it into your website's code directly after the `` tag. 3. Publish the updated page. ```html theme={null} ``` Without the script, UTM data is still captured for direct form links but not for visitors who navigate between pages before submitting.

3. Create UTM-tagged campaign links

**Who:** Marketer **When:** For each campaign UTM parameters identify where your visitors come from, and how they engage with your campaigns. You can add these parameters manually or use a UTM builder tool. ```text theme={null} https://yourcompany.com/signup?utm_source=linkedin&utm_medium=social&utm_campaign=webinar_sept ``` Use the [SuperOffice UTM builder for form pages][1] or [Google's Campaign URL Builder][4] to generate consistent campaign URLs and reduce manual errors. **Standard parameters:** utm\_source, utm\_medium, utm\_campaign, utm\_term, utm\_content For descriptions and naming conventions, see [UTM parameters][2].

4. Apply the tagged URL in your campaigns

**Who:** Marketer **When:** For each campaign Use the tagged link wherever you promote your campaign, such as: * Blog call-to-action buttons * Email newsletters * Facebook ads or retargeting * Google Ads * LinkedIn posts

5. Publish your form correctly

**Who:** Marketer **When:** For each campaign SuperOffice can capture UTM data whether your form is **embedded** on your website or **hosted** by SuperOffice. | Method | Description | Captures first touch? | | ----------------------------------------- | ------------------------------------------------------------------------------ | -------------------------------------------------------- | | **Embedded form** | Add the tracking script to your site and use a landing page URL with UTM tags. |