| newsfeeditem_id | Primary key | PK | No |
| Title | Short, descriptive headline. Plain text title. Multi-language string supported: ‘US:“english”;NO:“norsk”’. | String(1000) | No |
| Summary | Short, descriptive summary. Plain text summary. Multi-language string supported: ‘US:“english”;NO:“norsk”’. | String(4000) | No |
| ImageLink | URL Link to an image associated with the news item. | String(2000) | No |
| SourceLink | URL Link to the source of the news item, or an SOProtocol link to a SuperOffice item | String(2000) | No |
| PreviewHint | Preview hint for the news item. e.g. {contact_id=123} | String(100) | No |
| FromName | Display Name of the instance that published this item. e.g. Pete the prospector | String(200) | No |
| FromCategoryName | Display Type name of the instance that published this item. e.g. Prospector Agent. Multi-language string supported: ‘US:“Duplicate Agent”;NO:“Duplikatagent”’. | String(200) | No |
| Priority | Importance of the news item. Low to High. Higher priority items may be shown more prominently in the feed. | Enum EMailPriority | No |
| ExpiresAt | When the news item expires and should no longer be shown in feeds (UTC) | UtcDateTime | Yes |
| Status | Indicates if the item is being handled by a CTA. (normal, processing, processed) | Enum NewsFeedItemStatus | No |
| contact_id | Related contact id - 0 if not related to a contact | FK contact | No |
| person_id | Related person id - 0 if not related to a person | FK person | No |
| project_id | Related project id - 0 if not related to a project | FK project | No |
| sale_id | Related sale id - 0 if not related to a sale | FK sale | No |
| ApplicationId | The id of the application that registered this news item. Used to resolve where any CTA should be posted when clicked. | String(100) | No |
| registered | Registered when | UtcDateTime | No |
| registered_associate_id | Registered by whom | FK associate | No |
| updated | Last updated when | UtcDateTime | No |
| updated_associate_id | Last updated by whom | FK associate | No |
| updatedCount | Number of updates made to this record | UShort | No |
| Location | Place related to news item (city or city + country) (optional) | String(200) | No |
| RatingPercent | Rating as percentage (0-100). 0 = undefined. 1-9 = No stars, 10-30 = One star, Two stars = 31-50, 90-100 = Five stars. Client can render rating as stars, pie chart, thumbs up or down, however they want. Default 0 indicates no rating. | Int | No |
| SourceSoProtocol | SoProtocol to the agent’s chat topic so that start page can open the agent topic directly. e.g. ‘contact.main?contact_id=1234’ or ‘agents.main?instance_id=6a8&topic_id=534’ | String(200) | No |
| Type | Type identifier for the message type. Optional. To allow clients to filter for specific message types without analyzing the CTAs or message content. e.g. ‘mergeContact’ or ‘mergeOrphan’ | String(40) | No |
| FromCategoryIdentifier | Language-independent identifier for the agent type. To allow clients to filter for specific agents without worrying about translations. e.g. ‘lead’ or ‘dataQuality’. Defaults to value based on the FromCategoryName if not set. | String(40) | No |
| FromIdentifier | Language-independent identifier for the agent. To allow clients to filter for specific agents without worrying about translations. e.g. ‘xyz123’ or ‘543qew’. Defaults to value based on the FromName if not set. | String(40) | No |